Communication Representative Ministry Description
true that communication is central to every aspect of our local church
structure today, technically making every leader in the church a
communicator. But as the appointed communication leader, your role in
ministry is specifically defined to ensure that members are kept
informed and the church is properly represented to the public.
Following are the four areas that encompass your ministry as
communication leader in the local church:
communication leader, you are responsible for building, monitoring, and
protecting the image of your local church and its name, within your
To do this effectively: Ensure
that the church is identified by an exterior sign appropriate to the
building’s architecture and check the church’s appearance regularly for
problems needing attention. Arrange for the identification of the
church through listings in local telephone directories, tourist
publications, highway signs, and hotels and motels. Arrange for church
representation at exhibits and fairs, in parades, and at other
community events. Build and nurture relationships with community
leaders, clubs, and organizations, and encourage increased church
involvement and support in the community when and where appropriate.
Try this: Develop
and maintain a church web site; join a communication association like
the Society of Adventist Communicators and the Religious Communication
Council; supply the What’s a Seventh-day Adventist? brochure and the
Hands of Hope booklet to members for distribution to friends, work
associates, and community leaders; customize and share the Giving is
Caring calendar with community contacts and local government officials.
Your objective is to raise
public awareness of our church—its members, its mission, and its
message; work to get church activities and events noted in the media;
and help to get the church’s views included in the news adequately and
To do this effectively: Report
church activities to local radio, television, and newspapers by
submitting news releases and public service announcements, arranging
for interviews, writing letters to the editor on matters of concern to
the church, writing or assigning feature stories or columns, arranging
for photo coverage of congregational activities or events, and serving
as a source of information for public media representatives. Look for
opportunities, story ideas, and current issues that concern your church
and community. Seek to become personally acquainted with newspaper
editors, broadcast assignment editors, religion reporters, and
community relations personnel. Develop initial contacts with press
kits, nurture contacts with phone calls, and follow up contacts with
hand-written note cards.
Try this: Develop and
maintain a local media contact list; seek coverage of camp meeting, a
health fair, or a Pathfinder event that benefits kids or the community;
send your contacts Christmas cards from your church.
News and Information
vital to keep church members informed about upcoming activities, and
equally important to share church news with conference communication
directors and the larger Adventist family.
To do this effectively: Publish
a regular newsletter with photos, articles, and input from members
and/or submit articles and photos to conference communication directors
for conference newsletters or sections in union papers. Maintain an
attractive bulletin board in the church lobby highlighting church
activities, news, photos, and developments.
Try this: Send
sick, shut-in, and missing members copies of the church newsletter or
bulletin. Publish a church pictorial directory paid for by ads from
community businesses and church well-wishers; watch First Wednesday via
satellite to keep up with your worldwide Adventist family.
Advertising and Promotion
of your most important responsibilities is to strategically promote all
church programs and evangelism campaigns to attract attendance.
To do this effectively: Regularly
consult with the pastor and departmental leaders about events and
activities they are planning. Assist them with the creation and
placement of brochures, flyers, direct mail, broadcast and print ads,
and other promotional ideas. Professionally prepared advertising
materials are available for many programs, as are public relations and
advertising agencies for consultation.
Try this: Ask
a college student member whose talent is graphic arts to design your
flyers, brochures, and ads; invite members who work in communication by
profession to help develop an advertising campaign for your next
evangelism effort or church project.
Responsibilities in the Local Church, by the Church Resources Consortium, North American Division of Seventh-day Adventist Church. Copyright © 1997, Revised 2002.