Media Training 101

  • Catalog: #272045
  • Author:

    Sally Stewart

  • Publisher: John Wiley & Sons

Price:$29.95

  • Status: In stock

Quantity:

  • Format:

    Hardcover

  • Language:

    English

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Media Training 101 is an in-depth guide to handling the news media, written by a seasoned journalist and public relations professional. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

Media Training 101 offers proven advice on topics such as gaining control during a crisis, following the rules for interviews, and capitalizing on a story once it’s out. It explains the fundamentals of good public relations, such as devoting enough time and effort to manage your company’s image and relying on facts in a crisis rather than spin, which often appears suspicious. You’ll learn to craft a core message that will resonate with the public.

Media Training 101 shows you how to employ proven strategies for communicating your core message effectively, without sounding too rehearsed. You’ll learn how to:

  • Answer tough questions on the fly
  • Assess media opportunities
  • Avoid traps that lead to negative coverage
  • Present yourself to the press
  • Refine your company’s presentation materials and pitching style

You’ll also discover what journalists consider newsworthy and how they operate. This information will enable you to develop realistic expectations for media coverage. Ultimately, Media Training 101 teaches you how to work with the press. This is invaluable information for anyone involved in communication.

Hardcover. Copyright 2004. 244 pages.

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