But creating the user experience can seem overwhelmingly complex. With so many issues involved--usability, brand identity, information architecture, interaction design--it can seem as if the only way to build a successful site is to spend a forturne on the specialists who understand all the details.
The Elements of User Experience cuts through the complexity of user-centered design for the web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jess James Garrett give readers the big picture of web user experience development, from strategy and requirments to information architecture and visual design. This accessible introduction helps any web development team, large or small, create a successful user experience.